RV Owners Are A Perfect Market For Your Business
Recreational vehicle (RV) owners generally fall into two distinct categories, each representing unique lifestyles and consumer behaviors. The first group includes travel enthusiasts who are passionate about adventure and freedom. These individuals enjoy setting their own schedules, traveling at their own pace, and bringing along the comforts of home, including their pets. They are often drawn to the beauty of national and state parks and are equally excited by off-the-beaten-path destinations that offer new discoveries. Their RV serves as a gateway to exploration, offering flexibility and comfort that traditional travel cannot match.
The second group consists of full-time RV dwellers who have embraced mobile living as a lifestyle choice. For some, it’s a cost-effective alternative to traditional housing, allowing them to live in scenic locations they might not otherwise afford. Others are motivated by the ability to follow favorable weather, chase seasonal work, or simply enjoy the variety and freedom that comes with a nomadic existence. Many are drawn to the simplicity and minimalism of RV life, valuing experiences over possessions.
Regardless of their reasons for owning an RV, both groups represent a highly engaged and unique market segment with specific needs and purchasing habits. From maintenance supplies, solar panels, and satellite internet to pet-friendly products, outdoor gear, and lifestyle subscriptions, RV owners are active consumers across many categories. Connecting with them requires the right tools—and that starts with the right data. Our comprehensive RV owners list offers accurate, up-to-date contact information, making it easy to reach these valuable consumers directly and effectively. Whether you’re marketing travel accessories, campground services, or lifestyle products, this list is your key to unlocking a dynamic and loyal customer base.
More People Are Buying RVs Every Year
Recreational vehicles (RVs) are experiencing a significant surge in popularity across the United States, signaling a shift in lifestyle preferences and travel habits. Currently, over 11.2 million households in the U.S. own an RV, and an additional 9.6 million have indicated plans to purchase one within the next five years. From 2001 to 2021, RV ownership increased by more than 62%, reflecting a growing cultural embrace of mobile living and outdoor exploration. The RV market, valued at $33.95 billion in 2021, is projected to reach $59.16 billion by 2027, growing at a compound annual growth rate (CAGR) of 9.7%. This expansion is fueled by a mix of lifestyle trends and technological advancements. The rise in popularity of camping and nature-based recreation plays a central role, especially among millennials who are drawn to the freedom of “van life,” off-grid living, and digital nomadism—trends heavily amplified on platforms like Instagram and YouTube. Additionally, RVs are increasingly seen as cost-effective alternatives to traditional housing, particularly in high-rent urban markets. Technological improvements, including solar energy systems, lithium-ion battery banks, Starlink satellite internet, and enhanced mobile connectivity, now make remote work and off-grid living not only possible but convenient. As sustainability, affordability, and mobility become more desirable, the RV industry is poised for sustained growth and diversification.
Valuable Demographics Of RV Owners
The RV ownership landscape in the United States reflects a demographic shift that blends traditional retirees with a growing number of younger adventurers. While individuals over the age of 55 still make up the majority of RV owners, younger generations are quickly entering the market. Approximately 34% of RV owners are between the ages of 18 and 54, with Gen Z and Millennials representing the fastest-growing segment of new buyers. In fact, adults aged 18 to 34 now account for 22% of RV ownership. The lifestyle continues to appeal largely to retirees, as only about 30% of RV owners are employed full-time. Most do not have children at home—77% of RV owners live in child-free households—indicating a preference for personal leisure or empty-nester travel.
Interestingly, the gender balance in RV ownership leans toward women, with 59% identifying as female and 40% as male. Financially, RV ownership skews toward the middle- to upper-income brackets, with 54% of owners reporting household incomes exceeding $65,000 annually. Regionally, Indiana, California, and Texas have the highest number of RV owners, thanks to their large populations and accessible travel infrastructure. However, RVs are frequently purchased in tax-friendly states such as Alaska, Delaware, Montana, New Hampshire, and Oregon, where buyers can avoid state-level sales taxes—making these states popular for vehicle registration as well.
On average, RV owners use their vehicles around 20 days per year, typically for leisure travel. Usage patterns vary, with 39% identifying as casual campers and 33% traveling with family. A small but significant 1.5% of RV owners live in their vehicles full-time, a lifestyle embraced mostly by women, who make up 70% of this subset. The evolving demographics and travel preferences of RV owners suggest a dynamic market where traditional road trips are meeting modern, mobile lifestyles.
RV Owners Are An Ideal Target For Many Industries
Recreational vehicle (RV) owners often require a wide array of goods, services, and support beyond just their RVs. Their lifestyle involves extensive travel, which creates demand across multiple industries including automotive maintenance and repair, outdoor and camping gear, mobile connectivity and satellite services, insurance, financial planning, and even health and wellness products suited for life on the road. Additionally, RV owners often seek out travel planning services, campground memberships, navigation tools, and local tourism experiences. This unique and mobile demographic represents a dynamic and lucrative market segment that intersects with retail, hospitality, and technology industries, offering numerous business opportunities for tailored products and personalized services that enhance their travel experience and comfort.
Here are just some of the industries that will benefit from our RV owners list.
Insurance
All U.S. states mandate a minimum level of liability insurance for vehicles, which typically includes coverage for bodily injury (BI) and property damage (PD) to others in the event of an accident. Most individuals, however, go beyond these minimum requirements and opt for broader protection. For recreational vehicle (RV) owners—especially those who use their RVs as full-time residences—comprehensive (comp) and collision (coll) coverage are highly recommended. These two together are often referred to as “full coverage insurance,” and they provide protection not just from accidents, but also from events such as theft, vandalism, fire, and severe weather.
Full-time RV dwellers frequently enhance their policies with valuable add-ons. Uninsured/underinsured motorist (UM/UIM) coverage is essential in case another driver causes an accident but lacks adequate insurance. Medical payments (med pay) coverage helps with hospital bills regardless of fault, and roadside assistance offers help for flat tires, battery failures, or towing needs. Additionally, RV owners appreciate specialized options like vacation liability, which covers injuries occurring at their campsite; personal effects coverage, which insures belongings inside the RV; and towing/recovery services for large vehicles. These extras provide peace of mind and financial security tailored to the unique lifestyle of RV living.
Travel And Tourism
RV owners are passionate travelers who embrace the freedom of the open road and seek out immersive experiences in nature and culture. Their favorite destinations often include breathtaking national parks, serene state parks, and vast national forests, where they can enjoy hiking, wildlife viewing, and scenic vistas from the comfort of their mobile homes. In addition to natural settings, RV enthusiasts also appreciate the convenience and amenities of both public and private RV campgrounds, often choosing sites with hookups, Wi-Fi, and easy access to local attractions. Their journeys frequently lead them through charming small towns, quirky roadside attractions, and unique local festivals, adding depth and spontaneity to their travels. For tourism-related businesses, RV owners present a valuable customer base—they bring their own accommodations, are often willing to spend on experiences, and travel year-round. Adventure tour operators, in particular, can find a niche market among toy hauler owners, who travel with off-road vehicles, kayaks, or bikes and are eager for guided excursions that align with their adventurous spirit. With their mobility and enthusiasm, RV travelers are ideal patrons for a wide range of travel, recreation, and tourism services.
Trucks And Other Towing Vehicles
Owners of RV trailers require suitable vehicles equipped with sufficient towing capabilities. These typically include full-size pickup trucks such as the Ford F-250, Ram 2500, and Chevrolet Silverado 2500, which offer robust engines and reinforced frames designed specifically for heavy loads. SUVs like the Chevrolet Tahoe, Ford Expedition, and Toyota Sequoia are also popular choices, combining strong towing performance with spacious interiors ideal for family travel. Jeep models, especially the Grand Cherokee and Wrangler, are favored by off-road enthusiasts who require both trail capability and moderate towing power. Regardless of the vehicle type, proper towing setup is essential, including the installation of heavy-duty hitches, wiring harnesses for trailer lights, and, in many cases, trailer brake controllers. Auto dealerships can significantly benefit from targeting this market segment, especially those that stock vehicles with factory-installed towing packages. By highlighting towing specs, off-road features, and aftermarket hitch compatibility, dealerships can cater directly to the needs of RV trailer owners, making them a go-to resource for adventure-ready vehicles.
Navigation Devices
While traveling, RV owners rely on a variety of navigation tools to plan routes and stay on course. The most commonly used devices include in-dash navigation systems and smartphones equipped with GPS apps, which offer real-time traffic updates, route planning, and points of interest. These tools are ideal for those traveling along highways and in areas with consistent cellular coverage. However, for RV owners who prefer to venture off-grid or explore remote regions where cell service is unreliable or nonexistent, satellite-based navigation systems are essential. These devices use global satellite networks to provide accurate positioning and mapping, regardless of terrain or signal availability. Some advanced satellite systems also include topographical maps, weather alerts, and emergency communication features, making them invaluable for off-road adventurers seeking safety and independence in the wilderness.
Off-Grid Technology
Off-grid technology has become increasingly popular among RV enthusiasts, especially those seeking independence and sustainability on the road. Essential tools like high-efficiency water filters, portable solar panel arrays, and mobile signal-boosting antennas are now common investments for RV owners who prioritize self-sufficiency. This trend is particularly strong among Millennials and owners of Class B campervans, who often favor minimalist and eco-conscious travel. Toy hauler drivers, who frequently set up extended base camps for adventure sports or remote living, also heavily rely on these technologies to maintain comfort without sacrificing mobility. Additionally, green solutions such as composting toilets, gray water recycling systems, and low-energy appliances are gaining traction, offering environmentally friendly alternatives to traditional household utilities. As the desire for off-grid capability grows, manufacturers continue to innovate with compact, smart, and sustainable systems tailored specifically for mobile living.
Internet Accessibility Technology
Full-time RV dwellers, particularly those who work remotely, rely heavily on dependable internet access to stay connected while on the move. This nomadic lifestyle has fueled demand for versatile connectivity solutions that function across diverse and often rural locations. Satellite internet services, such as those offered by Starlink, have become increasingly popular due to their wide coverage and improving speeds. Many RV users also depend on cellular internet setups, including mobile hotspots, LTE/5G routers, and signal-boosting antennas that amplify weak cellular signals. These tools are essential for ensuring reliable video calls, file uploads, and cloud-based work in areas where standard connections may fail. Notably, many RVers use a combination of internet providers to maximize coverage across different regions. This presents a valuable opportunity for telecom companies and hardware manufacturers to develop and market robust, travel-friendly connectivity products tailored to the growing vanlife and digital nomad community.
Outdoor Outfitters
RV owners are passionate adventurers who embrace the freedom of the open road and the beauty of nature. Their lifestyle often includes investing in a wide range of outdoor gear to support diverse recreational activities. Many RV enthusiasts own outdoor vehicles such as mountain bikes, dirt bikes, enduro motorcycles, and ATVs, allowing them to explore rugged terrain beyond the reach of their RVs. Water-based adventures are also popular, prompting purchases of kayaks, canoes, paddleboards, and jet skis for lakes, rivers, and coastal excursions.
Camping equipment is essential to their travels, with durable and compact cookware, portable lighting, and multifunctional camp tools being must-haves for convenience and efficiency. Tents, awnings, screen rooms, and foldable furniture help create a comfortable outdoor living space that expands the RV’s footprint. Apparel suited for various climates and terrains—such as moisture-wicking base layers, insulated outerwear, hiking boots, and UV-protective clothing—is another key part of their gear. Additionally, many RV owners are avid hunters and anglers, so high-quality fishing rods, tackle boxes, hunting blinds, and camouflage gear are common purchases.
Overall, RV owners tend to be well-equipped, self-reliant individuals who invest in versatile, rugged gear to enhance their mobile, outdoor-centric lifestyle.
Mechanical Tools
RV owners—whether of motorhomes or trailers—tend to be self-reliant, often handling a wide range of maintenance tasks on their own while on the road. To stay prepared, they usually carry a well-stocked toolkit tailored for both routine upkeep and unexpected roadside issues. These toolkits often include portable tire inflators, battery jump starters or trickle chargers, digital tire pressure gauges, and diagnostic sensors for monitoring engine performance or battery health. In addition to these specialized tools, RVers typically bring standard mechanical gear such as socket and ratchet sets, adjustable wrenches, pliers, hex key sets, and multi-bit screwdrivers to tackle everyday mechanical or electrical repairs. Beyond tools, most RV owners also equip their rigs with comprehensive emergency preparedness kits. These usually contain fire extinguishers, first aid supplies, thermal blankets, reflective warning triangles, road flares or flare guns, and sometimes even compact emergency radios or solar chargers. This combination of mechanical tools and safety equipment ensures they’re ready for anything—from minor repairs to critical roadside emergencies—while maintaining the independence and mobility that RV travel offers.
Small Kitchen Appliances
RV owners, whether full-time travelers or occasional adventurers, constantly seek innovative ways to maximize their limited space while maintaining comfort and convenience. Full-time RV dwellers particularly value compact, multi-functional kitchen appliances that can replicate the capabilities of a traditional home kitchen without occupying too much room. Devices like Instant Pots, air fryers, convection microwave ovens, and combination toaster ovens have become staples, allowing users to cook a wide variety of meals efficiently. These appliances not only save space but also reduce the need for propane usage, which is a critical consideration for many RVers. On the other hand, part-time RV users who prioritize leisure and entertainment often invest in specialty gadgets such as countertop ice makers, margarita machines, portable blenders, and ice cream makers. These compact appliances enhance their vacation experience by offering the luxuries of home in a mobile setting. Whether living on the road or camping on weekends, RV owners appreciate kitchen tools that are energy-efficient, easy to store, and versatile enough to support their lifestyle.
Specialty RV Accessories
RV owners often make substantial investments in accessories and upgrades to enhance their travel experience, comfort, and safety on the road. Common must-have accessories include surge protectors to safeguard against erratic campground electricity, heavy-duty sewage hose kits for efficient waste management, and adjustable water pressure regulators to prevent plumbing damage. Many RVers also prioritize convenience with add-ons like leveling blocks, tire pressure monitoring systems, and solar panel kits for off-grid capability. Interior comfort is another key focus, with purchases of custom RV mattresses, recliners or gliders with secure mounts, space-saving telescoping tables, blackout curtains, and specialized storage organizers designed to maximize tight quarters.
Class B RV owners, who often face even more limited space, tend to invest in compact and multifunctional solutions. Popular choices include modular and convertible furniture like beds that fold into seating or dining configurations, wall-mounted desks, and collapsible kitchen fixtures. They frequently upgrade with compact, energy-efficient appliances such as portable induction cooktops, low-draw refrigerators, and combination microwave-convection ovens. On the electrical side, Class B RVers often prioritize off-grid capability with lithium battery systems, solar charge controllers, pure sine wave inverters, and advanced monitoring systems for managing power usage. The emphasis across the board is on maximizing efficiency, maintaining comfort, and ensuring reliability in any environment.
Storage
Many RV owners who use their recreational vehicles only seasonally or occasionally often seek secure, reliable places to store them during the off-season. This presents a valuable opportunity for self-storage facilities, particularly those offering specialized RV accommodations such as indoor storage units, covered parking, or spacious outdoor lots with easy access. These facilities can enhance their appeal by providing RV-specific amenities like electrical hookups for battery maintenance, wash stations, and waste disposal services. Additionally, investing in strong security features—such as surveillance cameras, gated access, alarm systems, and on-site personnel—helps attract owners concerned about theft or vandalism. To further protect their vehicles, RV owners often rely on weatherproof covers, tire chocks, and heavy-duty stabilizing jacks to prevent damage during long-term storage. Facilities that offer or recommend these protective accessories can position themselves as trusted partners in RV care, tapping into a growing and lucrative niche within the storage industry.
Towable And Drivable RVs
Recreational Vehicles (RVs) generally fall into two main categories: drivable RVs and towable RVs. Drivable RVs, also referred to as motorhomes, are fully self-contained vehicles equipped with both living accommodations and a driving cab. These RVs offer the convenience of driving from one location to another without needing an additional vehicle, making them ideal for travelers who prefer an all-in-one solution.
On the other hand, towable RVs—which include options like travel trailers, fifth wheels, and pop-up campers—must be pulled by a separate tow-capable vehicle such as a truck or SUV. While they may require more setup time and careful towing logistics, towable RVs are typically more affordable to purchase and maintain than motorhomes.
The price of both types of RVs can vary significantly depending on size, brand, build quality, and included amenities such as slide-outs, luxury kitchens, entertainment systems, and climate control features. Ultimately, the best choice depends on individual travel preferences, budget, and towing capabilities.
The Different Types Of RVs
Recreational vehicles (RVs) come in many different types, broadly divided into two main categories: motorhomes and towable trailers. Each type offers a unique set of features, layouts, and capabilities tailored to different lifestyles and travel preferences. Some RVs are equipped with residential-style amenities such as full kitchens, spacious bathrooms, and dedicated sleeping areas, making them ideal for full-time living. Others are more compact and lightweight, designed primarily for weekend getaways or short-term camping trips. The choice of RV depends on various factors like budget, travel habits, and whether comfort or mobility is the priority.
Class A
Class A RVs are the largest and most luxurious type of recreational vehicle available, often measuring up to 45 feet long—comparable in size to a full-length city bus. These RVs are built on heavy-duty, specially designed chassis and are available in two main types: gas-powered models and diesel-powered models, the latter commonly referred to as “diesel pushers” due to the engine being located at the rear. Designed with full-time living in mind, Class A RVs feature spacious floor plans and upscale amenities such as residential-grade kitchens with full-sized refrigerators, ovens, and dishwashers, as well as washer-dryer units. They also include expansive master suites with king-size beds and luxury bathrooms equipped with showers and bathtubs. Many models are equipped with slide-outs that significantly expand the interior living space when parked. With ample undercarriage and interior storage, high-end furnishings, and entertainment systems, these RVs provide a true home-on-wheels experience. However, their size and weight contribute to higher fuel consumption and operating costs, making them ideal for long-term stays rather than frequent travel.
Class B
Class B RVs, commonly referred to as camper vans, have gained significant popularity among Millennials and Gen Z due to their practicality, mobility, and versatility. These compact recreational vehicles are typically built on van or small truck chassis, such as the Mercedes-Benz Sprinter, Ford Transit, or Ram ProMaster, and are available with either gas or diesel engines. Measuring between 18 to 25 feet in length, Class B RVs offer a more manageable driving experience compared to larger motorhomes, making them ideal for both urban navigation and remote, off-the-grid travel. Their smaller size results in better fuel efficiency and ease of parking, often allowing them to blend seamlessly into cityscapes without drawing attention. Despite their compact footprint, camper vans are ingeniously designed to maximize interior functionality and storage, typically featuring a small but efficient bathroom, kitchenette, convertible seating and sleeping areas, and sometimes solar panels or lithium battery systems for off-grid living. These vehicles are especially favored by adventure seekers, weekend campers, and digital nomads who appreciate the freedom to travel with all essential amenities. While many use Class B RVs for recreational purposes, a growing number of individuals are embracing van life full-time, drawn by the minimalist lifestyle, flexibility, and the ability to live and work from virtually anywhere.
Class C
Class C motorhomes are a popular choice among RV enthusiasts who want many of the features found in Class A motorhomes but in a more compact and manageable form. Recognizable by their distinct cabover design, these RVs feature an extra sleeping or storage area above the driver’s cabin. Despite being smaller than Class A models, Class C motorhomes are well-equipped with full kitchens, bathrooms, dinettes, and cozy living areas. Many models offer slide-outs to expand interior space when parked, enhancing comfort for longer stays. Their size makes them easier to drive, park, and maneuver, especially for beginners or those traveling through cities or winding roads. They typically fit in standard campsites, making them more versatile for campground access. Class C RVs are especially favored by families due to their multiple sleeping options and affordability, offering a practical balance between space, comfort, and travel efficiency. Additionally, their lower fuel consumption compared to larger Class A units adds to their appeal for extended road trips or full-time RV living.
Pop-Up Trailers
Pop-up trailers, also known as folding campers, are a popular choice among campers and outdoor enthusiasts due to their unique combination of convenience, comfort, and affordability. These compact recreational vehicles are designed to collapse into a small, lightweight unit for easy towing and storage. Once at the campsite, they expand—often with canvas sides and pull-out sleeping sections—to create a spacious and comfortable shelter. Essentially a cross between a tent and a traditional travel trailer, pop-up campers offer the experience of sleeping in the fresh air while staying off the ground and protected from the elements. Many models come equipped with basic amenities such as beds, small kitchens, and even dining areas, making them ideal for families or adventurers seeking an upgraded camping experience without the higher cost of larger RVs. Their affordability, ease of use, and practicality make them an excellent entry-level option for those looking to enjoy the great outdoors.
Teardrop Trailers
Teardrop trailers, named for their distinctive rounded shape that tapers at the rear, are compact and efficient camping units that offer a lightweight and convenient alternative to traditional RVs. Much like pop-up trailers, they are specifically designed for easy towing and quick setup, making them ideal for travelers who prioritize mobility and simplicity. Despite their small size, modern teardrop campers can be surprisingly well-equipped, often featuring essentials such as compact kitchens, wet or dry bathrooms, and sleeping accommodations for two or more people. Their lightweight construction allows them to be towed by most vehicles with standard towing capabilities, including many sedans and crossovers. While they don’t offer the full amenities of larger RVs, teardrop trailers strike a perfect balance between comfort and efficiency, making them a popular choice for weekend getaways and minimalist road trips.
Travel Trailers
Travel trailers are among the most popular types of towable recreational vehicles (RVs) due to their versatility, comfort, and affordability. Designed to be towed by a vehicle equipped with a proper hitch—typically a full-size SUV or pickup truck—they come in a wide range of sizes and layouts to suit different travel styles and budgets. Travel trailers are commonly used for weekend camping trips, extended road adventures, and even full-time living. They provide many of the comforts of home, including fully equipped kitchens, bathrooms with showers, sleeping quarters, heating and air conditioning, and entertainment systems. Many models also feature slide-outs to expand interior space when parked. Their relatively lower cost compared to motorhomes makes them accessible for families, retirees, and first-time RV owners alike. However, towing a travel trailer safely requires a tow vehicle with sufficient towing capacity and may involve a learning curve for handling and maneuvering, especially in tight spaces or rough terrain.
Toy Haulers
Toy haulers are purpose-built RVs ideal for outdoor enthusiasts who crave adventure and need to bring their gear along. These versatile rigs feature a spacious rear garage area specifically designed to transport motorized “toys” like ATVs, dirt bikes, jet skis, and even small cars. Available in both travel trailer and fifth wheel configurations, toy haulers cater to a variety of towing setups and preferences. Some larger motorhomes also incorporate toy hauler features, blending mobility with cargo capacity. Inside, they offer full living quarters with modern amenities—kitchens, bathrooms, sleeping areas, and entertainment systems—making them a comfortable home away from home. Many models come equipped with fold-down rear ramps that double as patios or decks, perfect for relaxing outdoors after a day of adventure. Whether you’re a hunter, off-road rider, or water sports fanatic, a toy hauler provides the perfect combination of rugged functionality and comfortable living, making it an excellent mobile base camp for all your excursions.
Fifth-Wheel Trailers
Fifth-wheel trailers are among the largest and most luxurious types of towable recreational vehicles (RVs), specifically engineered to be towed by heavy-duty pickup trucks equipped with a special hitch mounted in the truck bed. These RVs are known for their remarkable interior space, making them ideal for long-term or full-time living. With high ceilings, multiple slide-outs that expand the living area, and thoughtfully designed multi-level floor plans, fifth-wheel trailers offer a residential feel. They often come outfitted with high-end features such as fully equipped kitchens with modern appliances, spacious bathrooms, washer/dryer hookups, and premium entertainment systems. Many models are also built with off-grid living in mind, including solar power options, large freshwater and holding tanks, and advanced climate control systems. The fifth-wheel design provides improved stability and towing performance, making it a preferred choice for those seeking comfort, mobility, and a home-like environment on the road.
Truck Campers
Truck campers are a unique type of RV designed to be loaded directly into the bed of a pickup truck, transforming the vehicle into a compact and mobile living space. These campers are ideal for individuals or couples seeking the freedom of the open road without the high costs typically associated with larger motorhomes. Truck campers provide the maneuverability and ease of driving similar to a standard vehicle, while offering many of the essential amenities found in Class B RVs, such as a small kitchenette, a sleeping area, and sometimes even a wet bath. The sleeping quarters are typically located in a cabover section that extends over the truck’s cab, reminiscent of the design seen in Class C RVs. Built for versatility, truck campers are especially popular among outdoor enthusiasts, boondockers, and off-road adventurers who appreciate the ability to access remote and rugged locations where larger RVs might struggle to go. Their detachable design also allows users to leave the camper at a campsite while using the truck independently, adding to their practicality and appeal.
We Can Help You Tap Into This Growing Market
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Target The Right RV Owner For Your Campaign
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